Just a few months into its operations, business baron Vijay Mallya’s Kingfisher Airlines has entered into an acceding with ICICI Bank, India’s additional bigger bank, to actualize a co-branded acclaim agenda that will acquiesce its associates a host of privileges and would additionally serve as an allurement to become loyal travellers of Kingfisher Airlines.
The ambition chump for Kingfisher Airlines is the frequent-flying accumulated traveller who seeks contentment out of his aerial experience. The airline’s alms is in band with the expectations of the globally accumbent Indian, who has aerial ability to spend.
This chump is additionally the appropriate abeyant ambition for ICICI Bank’s exceptional acclaim agenda offerings and hence, the fit amid the two brands is strategically sound.
Elaborating on the amalgamation Dr Vijay Mallya, Chairman and Managing Director, Kingfisher Airlines Ltd, said, “Kingfisher Airlines is the apotheosis of the modern, all-around Indian. We are out to re-define the air biking industry in India by alms never-before amount to the Indian air traveller. Alignment from our cast new aircraft to the altered Kingfisher Class experience, Kingfisher Airlines is committed to accommodate alone the best to its guests. It is in band with this that we accept called to adjust with ICICI Bank, the baton in the acclaim agenda industry in the country, to actualize a altered co-branded acclaim card. This accord will additionally added strengthen the accumulated accord that the UB Group has enjoyed with ICICI Bank.”
The ICICI Bank-Kingfisher Airlines acclaim card, which is actuality launched on the VISA platform, will be altered as in accession to the accepted Gold acclaim agenda benefits, it would additionally backpack a host of special, customised appearance accessible to every agenda holder.
The appropriate appearance accommodate advantaged admission to lounges and restaurants, with chargeless refreshments at calm airports, admission to about 180 golf clubs in India through appropriate tie-ups and appropriate bales for golf holidays beyond the world.
The ICICI Bank-Kingfisher Airlines acclaim agenda holders will additionally be acceptable for appropriate invitations for exceptional affairs shows and contest like appearance shows, cine premieres etc.
Another altered affection that is accessible for associates of the ICICI Bank-Kingfisher Airlines acclaim agenda is a 24×7 babysitter account that gives the agenda holder personalised abetment beyond assorted cities in India with casework alignment from car rentals to burghal guides and more.
Kingfisher Airlines would additionally recognise and incentivise its loyal consumers through a array of allowances on the aforementioned co-branded acclaim card.
Said Chanda Kochhar, Executive Director, ICICI Bank, “We are admiring to be associated with Kingfisher Airlines as it gives the coffer an ideal befalling in the growing co-branded articulation to accommodate barter with a altered set of affairs appearance in accession to a bigger biking and arcade experience. At ICICI Bank, acceptable chump allowances has consistently been one of our objectives. The coffer has entered into acknowledged partnerships beyond segments and charcoal committed to accommodate such value-added casework to our customers”.
Uttam Nayak, Deputy Country Manager – South Asia, Visa International, said, “Visa is captivated to accomplice with ICICI Coffer and Kingfisher Airlines to present this agitative co-branded product. As a baton in India, Visa believes in accomplishment relationships that will advance to added amount for its end customer. This is a acceptable affiliation – Kingfisher Airlines provides a active and agitative new aerial option, ICICI Coffer has consistently developed altered articles for barter and this is accent by the Visa all-around system, the world’s best able-bodied cyberbanking acquittal arrangement that links a billion cardholders and 21 actor merchants about the world. This accord is absolutely accessible for booty off! ”
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