KANSAS CITY, Mo. — Diversity is key, but so is acceptance. Kansas City-based Hallmark believes it’s begin the acknowledgment to those animosity in article as simple as a greeting card.
In the accomplished it’s been difficult to acquisition adapted cards to account some accompany and ancestors who are adulatory milestones beyond cultures. While altogether cards are ubiquitous, it may accept been arduous to acquisition one for a Quinceañera. But that’s alpha to change.
“We apperceive we alive in a actual adapted country. Diversity brings a mix of altered cultures, and how bodies bless is altered for anniversary one of them,” said Priscila Aviles Jamison, Hallmark’s artistic artefact development director.
Aviles Jamison, Luis Blanco, and an absolute aggregation of bodies are complex in developing a new access to the cards they design.
“When you attending at these cards, they absolutely accept a acceptation abaft it. There’s ability hidden abaft anniversary card,” Blanco said.
Because cultures can be so different, Hallmark says its cards charge to be different, too. Aviles Jamison said afterwards she confused to Kansas City, she struggled to acquisition article as simple as a Mother’s Day agenda that her mom would understand.
“I capital to accelerate cards to my mom for Mother’s Day. I acclimated to buy Hallmark cards but again I had to construe it to Spanish for her. Years after I started award the cards in Spanish,” she explained.
Hallmark now has an absolute band of cards geared against Spanish-speaking families and friends, but the aggregation says it’s not endlessly there. It’s additionally alms cards geared against bodies from Chinese and Indian cultures, too.
“It’s important for us to accept that affiliation and be able to accommodate those solutions for those individuals who anticipate differently, that acquaintance cultures differently, traditions differently,” Blanco said.
Hallmark says you can acquisition the new cards anywhere its cards are sold.
Quinceanera Birthday Card – quinceanera birthday card
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