By Ma. Stella F. Arnaldo / Special to the BusinessMirror
THE Department of Tourism (DOT) is gluttonous to access the cardinal of Taiwanese visitors to the Philippines by 20 percent this year, and has boarded on a different announcement attack to advance the country.
In an account with the BusinessMirror, Tourism Promotions Board (TPB) Project Officer for Taiwan Monina Valdez said the TPB and the DOT-Taiwan “launched a bus ad attack featuring Philippine destinations through an art arcade on May 1, which will run for one month.”
She said a absolute of 225 buses plying the anchorage of Taipei from May 1 to 30 “showcase Philippine-themed artworks and was a aftereffect of the MRT Art Arcade Antagonism captivated in November 2016”. A absolute of 191 entries were aggregate by the DOT-Taiwan, through the online belvedere Bounty Hunter, she added.
Valdez said the TPB spent $96,000 for the bus ad campaign.
In an e-mail, Philippine Tourism Attaché Hazel V. Habito Javier added explained that the bus ad attack is “a appropriate advance aimed at acceptable the Philippine brand, as abounding are still blind of the ‘It’s More Fun in the Philippines’ ad campaign. This is a admirable project where I’m actual abundant absorbed in capturing the added bazaar and authoritative the Taiwanese participate/engage in our promotions.”
Aside from the said attack in Taipei, she said the DOT additionally has an advancing bus ad-wrap attack plying the Kaohsiung breadth involving 50 buses, announcement the Star Virgo Cruise from Manila to Hong Kong. This accurate campaign, she said, “is a collective adventure amid the DOT and Star Cruises-Taiwan, and will end abutting week. We featured the destinations in Manila and Ilocos.” The afresh launched Star Virgo Cruise amalgamation brought tourists from Manila to Hong Kong, with stopovers in Laoag and Taipei.
Javier said the DOT is targeting company arrivals from Taiwan “to abound by 20 percent based on our 2016 achievement”, or 278,161 arrivals this year. In 2106 Taiwanese arrivals jumped by 28.71 percent to 231,801, before the 200,000 ambition of the bureau for the year.
“We are actual advancing in our business and promotions, and ceaseless in our efforts in agreeable Taiwanese tourists to accept fun in the Philippines.” However, she accepted that the accepted advisories and warnings on biking to the Philippines, “as able-bodied as [its] advancing aegis issues, which are calmly captured by Taiwan media, ability affect our ambition this year.”
Javier said Taiwanese tourists “generally consider” such factors as well-developed facilities, assurance and security, and accessibility, “preferring absolute flights”, back traveling to anniversary destinations.
Taiwanese tourists additionally like “stress-free destinations, such as island holidays”, which makes Boracay an adorable best for them, Javier added.
But the Taiwanese additionally like destinations that are “affordable; this is a above application for the majority of Taiwanese travelers, that’s why they like Thailand and Vietnam because the prices of Philippine tours compared to the 2 destinations are higher.” At present, she said, Japan and China are the top two destinations for Taiwanese travelers. She acicular out that Taiwanese additionally adulation acceptable aliment and adulation to eat, and go to destinations that are affluent in history.
Yet, the tourism attaché acicular out that, “in agreement of accessibility, the Philippines should be the aboriginal best of Taiwanese as we accept several circadian flights from Taipei to Manila, Boracay and Cebu, and we accept additionally flights to Puerto Princesa from Taipei two times a week, and three times a anniversary from Kaohsiung to Manila.” There are bristles airlines application these routes amid Taiwan and Philippine: Philippine Airlines Cebu Pacific (CEB), AirAsia, Eva Airlines and China Airlines (CAL).
“For their island holidays, Boracay is one of their top choices. It is accessible for us to advertise Boracay and Cebu; the bazaar for these destinations is good,” she stressed.
Javier said DOT-Taiwan is additionally “developing new markets to added destinations such as Iloilo, Guimaras, Bacolod and the Ilocos region; re-introducing golf in the Philippines; developing the MICE [meetings, incentives, conventions, exhibitions] market; aggressively announcement the Philippines to abstraction English as a Second Language; and accretion our dive bazaar and antic events.”
Meanwhile, she explained that the bus ad-wrap attack in Taipei was a aftereffect of the art competition/poster architecture challenge captivated aftermost November. The acceptable designs were printed on MRT Accessible Cards, loaded with NT$200. “My appointment was captivated and beholden with the absolute acknowledgment of the Taiwanese, as abounding artists abutting and accurate the invitation.” The art antagonism was a accord amid DOT-Taiwan, the Manila Economic and Cultural Appointment as able-bodied as PAL, CEB, CAL and Eva Air.
“This bus ad-wrap attack is a way of extending DOT-Taiwan’s immense acknowledgment to the huge abutment of the Taiwanese and in acceptance not alone to the winners, but to all the participants. DOT-Taiwan hopes that this endeavor will enhance and strengthen Philippines angel as a fun and family-oriented destination for Taiwanese and added markets,” Javier underscored.
The barrage of the bus ad attack was additionally the official barrage in Taiwan of DOT’s#WhenWith Filipinos ad campaign, featuring the “Anak” TVC.
Image Credits: Photo address TPB
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