A quick annal through the official Elizabeth Warren merch abundance reveals a abundant exchange of attack wares: branded T-shirts, backyard signs, bonanza stickers, and an array of buttons. Ardent Warren admirers can affirm their amore in hundreds of combinations, and added than a few niches. There’s a coffee cup which reads, “I like my coffee like I like my unions: strong,” and a onesie that advises to “Dream big. Fight hard. Nap often.” But one of the best frequently alternating taglines beyond the attack commodity is, as one ability expect, “Warren has a plan for that.”
The phrase, while not an official attack slogan, has become the best accepted and apparent calling agenda for Warren supporters. Like any acceptable meme, it began online, filtered assimilate the campaign’s Twitter account, into the candidate’s butt speeches, and assimilate handmade signs, reinforcing her appalling cast as the applicant who has a plan for everything.
At present, Warren’s website contains added than 50 almost abundant action plans—chances are, she does accept a plan for that, whatever “that” may be. But as far as attack taglines go, “She Has a Plan For That” is a black access that pinches at the assumption of catch that some on the larboard accept apropos Warren’s acceleration in popularity. It’s a technocratic ambulatory cry, one that romanticizes the abstraction of accepting account rather than adulatory any axial appearance aural the account themselves. What’s worse, it around lulls its clairvoyant or adviser into a apocryphal faculty of security, acceptable them that they needn’t be too analytical or discerning, back addition has already done the assignment for them. And there is ample assignment larboard to be done to accompany any one of Warren’s account of account to fruition.
For a attack byword to be effective, it charge beat a cardinal of boxes. First, it has to action a broad-strokes angle about the candidate’s credo or political approach. Next, it should acknowledge to or accroach the another letters actuality offered to voters. Finally, it charge bury the applicant as a allotment of a beyond affiliation or movement. “Make America Abundant Again,” the all-over byword of President Trump, succeeds in hitting all three of these points—with accurate absorption to brainy signaling. In four words, Trump stokes homesickness and acerbity in according admeasurement by accumulation a bitter accuracy (that America is not, in fact, great) with a fantasy (that it anytime was). In bisected that number, President Obama catalyzed optimism in the electorate with his 2008 bifold slogans, “Hope” and “Change.”
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